Work
A peek at some of the projects I’ve loved bringing to life.
WHAT I DO
With extensive experience in the beauty space — first as a writer and then as a video editor — my expertise has expanded into influencer content, custom logo design, and branding projects—blending storytelling with sharp visual identity.
Beauty
The T-Zone
Collaborated with founders Emily & Ingrie to edit Q&A interviews featuring renowned makeup artists, entrepreneurs, and scientists.
Filmed BTS footage from photoshoots and created promo content tailored for use on their social media accounts and website.
Emily & Ingrie
Founders, The T-Zone
“Working with Sam to launch our beauty content platform, The T-Zone, was an incredible experience. While Sam shot and edited a lot of our video content, it quickly became clear that her talents extended far beyond the lens. Always collaborative, creative, and cool, she effortlessly captured oodles of details, revealed exciting shots from a seemingly mundane set up and added a dash of magic that made the final edit more dazzling than envisioned. With her deep roots in the beauty industry, she brought not only much-needed technical expertise to the table, but also a fresh, artistic vision that elevated everything we produced (not to mention she created some custom gifs for us that are equal parts whimsical and flashy!).”
Shoppers Drug Mart
Bite-size, promotional material for Canada’s leading pharmacy retailer.
Edited short-form promotional videos spotlighting makeup tutorials by the “Shoppers Beauty Pro” team, optimized for release across social channels.
Shaping Her Earth
Refreshed the logo and branding for non-profit mentorship program, Shaping Her Earth.
Designed a custom emblem logo that highlights the non-profit’s mission of empowering BIPOC women through educational and mentorship programs.
Additionally, I developed the site’s typography and color palette, sourced imagery, created brand patterns, merchandise mockups, social media assets and a comprehensive brand guide.
Influencers
SPOTLIGHT: Jillian Mercado
Custom logo design for series “As Told By Jillian Mercado”
Edited both bite-size clips for teasers along with long form vlogs ranging from 10 - 30 minutes.
Jillian Mercado
Influencer, Actress, Model, Disability Activist
“Sam has been such an incredible creative partner for me. She designed the logo for my YouTube channel and seamlessly edited my vlogs into short clips that worked perfectly for my social media platforms. What I love about working with her is that she’s not just an editor—she really understands the full scope of content strategy and how to make things engaging for an audience. If you’re looking for someone who can film, edit, produce, and manage creative projects with real intention, she’s the one.”
and finally!
FUN CUSTOM GIFS
I’ve built a giphy account that has amassed over 600 million views.
If you saw one of these on your friend’s instagram stories — I made that!
Illustrations + Posters
For fun, I sketch and design hand-drawn posters—often inspired by podcasts I listen to, or created for friends’ projects. I use these to stay inspired and experiment creatively.
That’s it!