Work

A peek at some of the projects I’ve loved bringing to life.

WHAT I DO

With extensive experience in the beauty space — first as a writer and then as a video editor — my expertise has expanded into influencer content, custom logo design, and branding projects—blending storytelling with sharp visual identity.

Beauty

The T-Zone

Collaborated with founders Emily & Ingrie to edit Q&A interviews featuring renowned makeup artists, entrepreneurs, and scientists.

Filmed BTS footage from photoshoots and created promo content tailored for use on their social media accounts and website.

Shoppers Drug Mart

Bite-size, promotional material for Canada’s leading pharmacy retailer.

Edited short-form promotional videos spotlighting makeup tutorials by the “Shoppers Beauty Pro” team, optimized for release across social channels.

Shaping

Her

Earth

Refreshed the logo and branding for non-profit mentorship program, Shaping Her Earth.

Designed a custom emblem logo that highlights the non-profit’s mission of empowering BIPOC women through educational and mentorship programs.

Additionally, I developed the site’s typography and color palette, sourced imagery, created brand patterns, merchandise mockups, social media assets and a comprehensive brand guide.

Influencers

SPOTLIGHT: Jillian Mercado

Custom logo design for series “As Told By Jillian Mercado”

Edited both bite-size clips for teasers along with long form vlogs ranging from 10 - 30 minutes.

watch

and finally!

FUN CUSTOM GIFS

I’ve built a giphy account that has amassed over 600 million views.

If you saw one of these on your friend’s instagram stories — I made that!

Illustrations + Posters

For fun, I sketch and design hand-drawn posters—often inspired by podcasts I listen to, or created for friends’ projects. I use these to stay inspired and experiment creatively.

That’s it!

Now let’s add yours!

btwsam